Trademark protection is the way to use your brand and models as you intended when you registered them. You wanted protection, but notice that others want to get a free ride. We track those free riders down and act against them.
Three options of brand protection
These are the three options for online brand protection
Trademark registration online
What is trademark protection?
What are the costs of protecting trademarks?
How does brand protection work?
- Social media
Marketplaces, website or closed groups on social media are a hotbed of trademark infringement. Whether it is about offering illegal software, software licenses or fake products.
It’s practically impossible to scan everything and we are not conducting a manual scan per se, but it is tailor made research via uniquely written programs and algorithms.
As soon as we discover websites who infringe your trademark with their domain name, we will make sure they will go offline, at marketplaces we gather evidence and a compensation is being demanded.
It doesn’t matter if the infringing party did it intentionally or not. Legally speaking, there is no difference in being a private citizen or a small store. If you infringe upon a trademark registration we need to act against it.
The same goes for sales via closed groups on social media. Regarding the amount of compensation, we will of course take into account whether the infringing party did so in a professional way or if he just sold a few pair of shoes.
Why is brand protection necessary?
Besides that, you’ll also need to maintain your brand in order to keep the rights. Part of this process is brand protection. You need to ensure that there are as few fake products as possible and you need to act against them if they do appear. Even though it might be unpleasant for small shops or individual salesmen, who ‘didn’t knew’ that selling fake articles is forbidden, we’ll still act accordingly and demand a compensation for damages incurred and for the fact that infringement has happened.
What are the benefits of brand protection?
The benefits of brand protection are mainly in maintaining and using your trademark rights and model rights. You have invested in products and services and that’s why you’ve defined them as clear as possible. That makes it extremely annoying when others take advantage of your brand or trademark without your permission.
By protection trademarks you will be certain that we’ll discover where infringement takes place, allowing you to stop and curb these criminal offenses.
We always demand a compensation if parties get caught. This starts with a fierce legal letter and often that fact alone is sufficient, but in some cases it could be that we have bank accounts, deposits, stock and inventory of the infringing party seized. Everything to protect your brands.