Trademark registration

Registering your trademark is important in any phase a company finds itself in. There is no ideal moment, but companies increasingly decide to register during the launch.

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Free checks

Of course, we have everything meticulously checked by our trademark attorneys.
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Low costs

Because you can file your trademark yourself, you’ll save a lot of money.
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Online

Determine the categories yourself with our tool and register your trademark.

How to register a trademark?

You can register a trademark by having it being added to the brand register. For that to happen, a brand needs to comply with several demands, otherwise no trademark right will be granted.

The trademark registration procedure for brands internationally has 6 steps, which are:

1. Research into older registrations;

2. Determine classification;

3. Apply trademark in the Benelux, the EU or worldwide;

4. Assessing absolute grounds and formal requirements;

5. Legal objection period;

6. Registering the trademark into the trademark register.

Trademark registration online

Why file a trademark?

The most important reason to choose trademark registration is to prevent competitors from copying or pirating your product. Beside that you can use the Ⓡ-sign. By law this sign does not have any direct worth, but it assures clients and scares off competitors. The last because you sign them you will act against violations. When you finally have a well-working company or you want to create a franchise, then you can make money by registering your trademark.
What are the costs for trademark registration?
The costs of registering a trademark are dependent on where it will be registered. The cheapest option is a Benelux trademark registration. You could also register in the European Union and in other countries worldwide. Use our tool to check the fee for your trademark application.
When can you register a trademark?
You can always register a trademark. Whether you are a company or an individual, or a political party, club or foundation for that matter. You don’t have to be registered with a trademark at the Chamber of Commerce in order to be able to register a trademark. You register your brand when you have a new product of when you are about to offer a new service, but also when you’ve been running your company for years and never got to do the registering.

Perhaps you already might have a trademark registration, but your company has been growing and now you’re not only operating in the Benelux but in other countries in Europe or worldwide as well.

Where to register a trademark?
It’s possible to register your brand in the Benelux, the EU and all other countries in the world. Registering your brand internationally can be done with the help of a trademark agent, but you could also do it yourself. You could use the options listed below, in order to be able to determine where to register your brand. We’d advice a registration in:

  1. The country you are located
  2. The country where the products are being manufactured (production countries).
  3. Countries where infringement is to be expected.
  4. Countries where important competitors are located.
  5. Countries where the products and services are being sold or offered on a regular basis.
Why do you need to register a trademark?
Registering a trademark gives protection to your brand. But a trademark registration offers more benefits apart from the obvious protection. It allows you to keep competitors out, adequately protecting your revenue.

You can also prevent other companies from advertising with your brand name and thus stealing your revenue. We know customers who lost 40% of their revenue before they started to register their trademarks.

A fact not to be forgotten, is that you can add a registered trademark on the balance sheet. Assets is a different term for possessions. A non-registered trademark can never represent value, even if you feel like it does. For example, because you have a nice revenue stream coming in. If you want to attract investors, want franchisers or want to sell the company without your trademark being registered, there is no way any value can be assigned to your brand.

That’s why putting your brand on the balance sheet is an important reason to register it. You’ll immediately recoup the registration costs.

How to register a trademark yourself?
You can register a trademark yourself by following these 4 steps:

  1. Have your trademark checked online
  2. Determine categories with our useful tool
  3. Select countries to register in
  4. Apply online

Registering a trademark used to be complicated, but with our tool it’ll only take five minutes. You don’t need any legal knowledge to apply and you’ll have 10 years of protection in the categories you’ve selected.

If you’d rather prefer one of our trademark attorneys checks your application beforehand, we’d be happy to help out.

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Trademark registration