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How does a trademark logo registration work?
A trademark logo registration is the process where not only the brand name but also the image mark is registered. This happens often if the name is too descriptive or too general. Adding a graphical element is then necessary to make the registration successful.
In addition to the name, a logo is often registered to get the most complete protection. More and more application developers for smartphones are increasingly choosing a logo registration because they mostly profit from visual recognition.
What is a trademark logo?
A logo is a trademark that not only revolves around the word elements of the trademark but gains distinctiveness by adding a figurative element to the image. Just a stylized image or a fancy font brand name does not make it a logo. Worldwide there would then be a high chance of being refused.
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What are the costs of a logo registration?
The cost of a logo registration depends on the number of classes in which the trademark falls and in which countries you want to register the trademark. Through our online tool, you’ll always find out what the costs are and then you can easily submit your logo.
After that period, the so-called renewal grace period begins. The trademark has expired, but you can still resolve it by paying a fine within 6 months. This fine is an increased fee that allows you to recover your rights.
What are the steps in the registration process?
The trademark logo process consists of 6 steps, namely:
- Research on similar logos or advanced research
- Determining classification
- Submit the trademark to the trademark register
- Assessment absolute grounds and formal requirements by trademark authority
- Legal objection period for older trademarks
- Registration of trademark in trademark register for 10 years
After step six, the brand is protected for ten years, but it may still be attacked. For example, due to a registration in bad faith. It is also important to act against infringement, as it shows that you are doing everything to maintain your brand.
From 9.5 years after registration and thus six months before expiration of the logo you can renew it. If you do not do this, your rights will expire after 10.5 years. Six months after expiration date.
Do you have to file a trademark logo and name separately?
A logo and name are legally two completely different things, so you need to register a trademark logo and name separately. Often, the registration fee is the same as that of the name registration, but in some countries additional fees may apply to be able to submit the logo or to submit it in colour.
If your budget does not allow you to choose two brand registrations with the name and logo, we recommend registering the trademark name only. This makes you stronger than a logo. If you want the most complete protection, choose both.
What can you do against trademark logo infringement?
Use of a trademark logo without permission is called infringement. You can get in touch with infringement in different ways. For example, with registrations of new brands that appear to be too similar to yours and therefore cause confusion or use of your logo without permission.
In both cases you can act. In the first case, detect the infringement through trademark monitoring and you may object to the registration. This prevents similar brands from being trademarked.
When you discover parties using the same or a similar logo as yours for similar products in the countries where you have a registration, then you need to act on it. This is generally done with a trademark attorney. You can then claim damage costs and make the infringement party to reimburse the legal costs incurred by you.
Does logo registration or word registration give you better protection?
A word registration gives better protection than a logo as a trademark. The combination of these two gives the most complete protection. However, the registration of a word is more likely to be refused if it does not meet the requirements of trademark registration.