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Trademark Fundamentals

39
  • What is the difference between a trade name and a corporate name?
  • What is the difference between a trade name, commercial name, and legal name?
  • What is the difference between a brand and a trade name?
  • Is a trade name legally valid?
  • What requirements must a trade name meet?
  • Is it mandatory to register a trade name?
  • How many trade names can you have?
  • What is the difference between trademark law and trade name law?
  • How do you transfer a trade name?
  • Is a trade name protected?
  • Can two companies have the same name?
  • Is it worth registering a trademark?
  • What does having a trademark do?
  • What is the difference between trademark and registered?
  • What is the most famous trademark?
  • What happens if you don’t have a trademark?
  • What is the difference between a patent and a trademark?
  • Can something be both copyrighted and trademarked?
  • What does it mean when someone says trademark?
  • What is the difference between a trademark and a logo?
  • What is trademark vs copyright?
  • What is trademark in simple words?
  • What is the main purpose of a trademark?
  • Why would you register a trademark?
  • What is a trademark and why do I need it?
  • Do you need to register a trademark in every country?
  • How is a trademark protected?
  • What is the difference between a brand and a trademark?
  • What are the most common trademarks?
  • Who is the owner of a trademark?
  • Why would you use a trademark?
  • Registration
    • 10 countries where trademark registration is crucial
    • What is the difference between national and international trademark registration?
    • What is international trademark registration?
    • How much does it cost to register a brand name?
    • How long does brand registration take?
    • Can I patent a brand name?
    • Why should you register a brand?
    • Do I have to pay to register a brand name?

Legal

12
  • Copyright on manual indexing
  • 5 trademark mistakes that cost startups millions
  • What can be copied without permission?
  • How do you know if something is copyrighted?
  • When do I have to pay copyright fees?
  • What content is not covered by copyright?
  • What are the requirements for copyright protection?
  • What are the rules regarding copyright?
  • What are the costs of copyright fees?
  • What happens if you infringe copyright?
  • What falls under copyright?
  • What are the costs of applying for copyright?

Names

1
  • Can I patent a brand name?

Trademarks protection

20
  • 7 signs your trademark needs international protection
  • When should you file for international trademark protection?
  • 8 steps to protect your trademark worldwide in 2024
  • How does the Madrid Protocol work for trademark protection?
  • What is a dead trademark?
  • What is protection against trademark infringement?
  • Is trademark better than copyright?
  • Who owns a trade mark?
  • Do you need permission to use a trademark?
  • What are the rules for trade marks in the UK?
  • How long does trademark protection last for?
  • What is the difference between trademark and infringement?
  • What does trademark mean?
  • What is the biggest difference between copyright and patents or trademarks?
  • Is a copyright logo the same as a trademark logo?
  • What is the difference between copyright and trademark protection?
  • What are examples of trademark protection?
  • What is the difference between registered and protected trademark?
  • What happens if someone uses your trademark?
  • What is the protection of a trademark?

Trademark Symbols

1
  • When can I use TM on my logo?

Brand Name Registration

16
  • Can you use a company name that already exists?
  • How do I come up with a company name?
  • What are the rules for a company name?
  • How do you recognize a brand name?
  • What is a strong brand name?
  • How do you know if you’re allowed to use a company name?
  • What is a fictitious name?
  • What are the three requirements for a unique company name?
  • How can I register my brand name worldwide?
  • Can a logo be recorded in the trademark register?
  • How can I register my brand name in Europe?
  • Which brand names are registered?
  • How can I register my brand name internationally?
  • How can I register my company name?
  • How can you protect your company name?
  • How long can your company name be?

Trademark Classes

20
  • 6 trademark myths every entrepreneur should know
  • What does SM mean on a logo?
  • Does TM mean patented?
  • What does C mean on a logo?
  • Which is more powerful, TM or R?
  • What is the difference between a trade mark and a trade secret?
  • What is an example of a figurative trademark?
  • What are good trade marks?
  • What is a verbal trade mark?
  • What is an arbitrary trademark?
  • What are the classification of trademarks?
  • What does the little TM mean?
  • What are the 3 most common trademarks?
  • What is the difference between R and TM for trademark?
  • How do I choose a trademark?
  • What makes a valid trademark?
  • What are trademarks and examples?
  • What is the most common reason a trademark might be rejected?
  • What are the three types of intellectual property?
  • What is the most popular trademark?

European Trademark Registration

2
  • What is the difference between national and international trademark registration?
  • What is international trademark registration?
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  • What falls under copyright?

What falls under copyright?

4 min read

Copyright is a form of intellectual property protection that automatically applies to original creative works once they’re fixed in a tangible medium. This includes literary works, music, art, photographs, films, software, and even architectural designs. Unlike trademarks which protect brand identities, copyright specifically safeguards the expression of ideas rather than the ideas themselves. Protection generally lasts for the creator’s lifetime plus a set number of years (typically 70), after which works enter the public domain. Understanding what falls under copyright is essential for both creators wanting to protect their work and businesses seeking to use others’ content legally.

Understanding copyright: The basics #

Copyright is a legal right that protects original works of authorship from being copied, distributed, or adapted without permission. It’s a fundamental form of intellectual property that comes into existence automatically when you create something original and fix it in a tangible form—whether that’s writing on paper, saving a digital file, or recording a song.

Unlike patents (which protect inventions) or trademarks (which protect brand identifiers), copyright specifically protects the expression of ideas, not the ideas themselves. This distinction is crucial: while anyone can write a love story, the specific way you write your love story is what copyright protects.

Copyright gives creators exclusive rights to:

  • Reproduce their work
  • Create derivative works
  • Distribute copies to the public
  • Perform or display the work publicly

These protections encourage creativity by ensuring creators can benefit from their work while also contributing to cultural development.

What types of creative works are protected by copyright? #

Copyright protection extends to a wide range of creative works that demonstrate originality and are fixed in a tangible medium. The most common categories of copyright-protected works include:

  • Literary works: Books, articles, blog posts, poetry, and other written content, including computer software code
  • Musical compositions: Both the melody and lyrics of songs, as well as sound recordings
  • Dramatic works: Plays, screenplays, and scripts
  • Artistic works: Paintings, drawings, sculptures, and graphic designs
  • Photographs and images: Professional and amateur photography
  • Audiovisual works: Films, television programmes, videos, and animations
  • Sound recordings: The recording itself, separate from the underlying composition
  • Architectural works: Building designs and architectural drawings
  • Compilations and collections: Databases and anthologies with original selection or arrangement

Remember that copyright protects the expression of ideas, not functionality. For instance, a novel’s plot and characters are protected, but not the general concept of a hero’s journey.

What is not eligible for copyright protection? #

Not everything can be protected by copyright, and understanding these limitations is just as important as knowing what is covered. The following items generally cannot be copyrighted:

  • Ideas, concepts, and principles: Only the expression of ideas can be protected, not the ideas themselves
  • Facts and information: Historical facts, news events, and scientific data are not copyrightable
  • Methods and systems: Procedures, processes, systems, and methods of operation
  • Common knowledge: Information that is widely known and belongs to the public domain
  • Titles, names, and short phrases: These are typically too brief to demonstrate sufficient originality (though they might qualify for trademark protection)
  • Works created by the UK government: Known as Crown Copyright, these have special rules
  • Works without sufficient originality: Items lacking creative input or merely representing common designs
  • Works in the public domain: Materials with expired copyright or those dedicated to the public

For example, while you can copyright your specific recipe book with unique descriptions and photos, you cannot copyright the ingredient list or basic cooking instructions of a recipe itself.

How does copyright differ from trademark protection? #

Copyright and trademark protection serve different purposes within the intellectual property ecosystem. Understanding these differences helps businesses determine which protection they need:

AspectCopyrightTrademark
ProtectsOriginal creative worksBrand identifiers (names, logos, slogans)
PurposeProtects creative expressionPrevents consumer confusion in the marketplace
DurationAuthor’s life + 70 years (typically)Potentially unlimited with renewal
RegistrationAutomatic upon creation (registration optional)Registration highly recommended for protection
Symbol© (Copyright)™ (Unregistered) or ® (Registered)

Many businesses need both types of protection. For example, a publishing company needs copyright protection for its books’ content and trademark protection for its company name and logo.

How long does copyright protection last? #

The duration of copyright protection varies by jurisdiction, but most countries follow similar patterns based on international agreements. In the UK and throughout the EU, copyright typically lasts for:

  • Literary, dramatic, musical, and artistic works: The author’s lifetime plus 70 years
  • Sound recordings: 70 years from release
  • Films: 70 years after the death of the last principal director, screenwriter, or composer
  • Broadcasts: 50 years from when the broadcast was first made
  • Published editions: 25 years from first publication

In the United States, works created after 1978 are protected for the author’s life plus 70 years. Corporate works or works made for hire are protected for 95 years from publication or 120 years from creation, whichever is shorter.

Once copyright expires, the work enters the public domain, meaning anyone can use, modify, or build upon it without permission. This is why classics like Shakespeare’s plays or Beethoven’s symphonies can be freely adapted and performed.

Key takeaways about copyright protection for businesses #

Understanding copyright is vital for businesses that create or use creative content. Here are the essential points to remember:

  • Copyright protection is automatic—your work is protected as soon as you create it, though registration can provide additional legal benefits
  • Always assume content you find online is copyright-protected unless explicitly stated otherwise
  • When hiring freelancers, ensure your contracts clearly address copyright ownership of created works
  • Copyright and trademark protection serve different purposes—many businesses need both
  • Consider implementing a comprehensive intellectual property strategy that addresses both copyright and trademark needs

While copyright protects your creative works, remember that brand names, logos, and slogans are better protected through trademark registration. If you’re looking to secure your brand identity across markets, professional trademark registration services can help ensure your business assets are properly protected.

For businesses operating internationally, understanding the nuances of intellectual property protection in different jurisdictions is particularly important. If you have questions about how to protect your intellectual property rights globally or want to learn more about complementary trademark protection for your business, don’t hesitate to get in contact with us for personalised guidance.

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What happens if you infringe copyright?What are the costs of applying for copyright?
Table of Contents
  • Understanding copyright: The basics
  • What types of creative works are protected by copyright?
  • What is not eligible for copyright protection?
  • How does copyright differ from trademark protection?
  • How long does copyright protection last?
  • Key takeaways about copyright protection for businesses
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